Celebrating Fall Fashion at StyleWeekOC®!

Keynote speaker Kat Graham and SIMPLY founder Sarah Boyd on the StyleWeekOC® stage

Fall is finally here, and that means it’s time to talk all things fall fashion and beauty! For the third year in a row, we kicked off the new season with our friends at Fashion Island for StyleWeekOC®. Check out all the highlights and can’t-miss moments from our biggest StyleWeekOC® event yet!

VIP Dinner

Our speakers and VIP attendees celebrating the weekend

The weekend kicked off with a VIP dinner on Friday, September 13th at Fig & Olive. Our speakers joined local influencers, press, and other VIPs for a delightful dinner.

Panels

FROM LEFT: Lindsay Albanese, Brandy Pham, Cassydy Berliner, Sarah Boyd, Courtney Kerr, Kat Graham, Becca Tobin, Carissa Culiner, Lo VonRumpf, Carly Steel, Olia Majd, Diana Madison, Gorjana Reidel, Christine Kong, and Officially Quigley

On Saturday came the main event! We hosted 3 panels—fashion, beauty, and digital marketing—where Fashion Island attendees could hear expert advice on all things style and social media from our speakers, which included a mix of influencers, fashion designers, stylists, makeup artists, entrepreneurs, and social media gurus.

Fashion Panel

Lo VonRumpf, Cassydy Berliner, Gorjana Reidel, Carly Steel, and Lindsay Albanese

Beauty Panel

Olia Majd, Joyce Bonelli, Diana Madison, Christine Kong, Courtney Kerr

Digital Marketing Panel

Becca Tobin, Laurel Mintz, Officially Quigley, Brandy Pham, Rocky Barnes

Keynote Conversations

This year, the panel conversations were bookended by TWO keynote speakers! Actress, humanitarian, and Foster Grant ambassador Kat Graham kicked off the afternoon with an insightful conversation about her personal approach to style as well as her philanthropic efforts.

Ashlee Simpson Ross concluded the afternoon’s programming with plenty of advice for our audience, ranging in topics from being a boss businesswoman to making it all work as a mom.

Activations & In-Store Parties

Of course, when we’re at Fashion Island, we are ready to get our shop on! Around the StyleWeekOC® stage, visitors could visit NuFACE’s adorable airstream trailer and receive mini treatments featuring their anti-aging devices.

If they were looking for something more fashion-focused, they could try on the latest Foster Grant sunglasses styles and pose in front of their photo wall.

For a refreshing treat, guests could also visit the Pressed Juicery pop-up to try mini bottles of their juice.

Following the panels, over 40 of Fashion Island’s retailers hosted fabulous in-store parties. Most of the stores offered exclusive discounts or gifts with purchase, and we loved stopping in all the stores to shop the hottest fall styles! StyleWeekOC® speakers Officially Quigley and Christine Kong hosted meet and greets at BCBG Max Azria and UNOde50, respectively. Earlier in the day, speaker Olia Majd hosted an appearance at Neiman Marcus for their beauty-focused CosmoCon event.

Officially Quigley at the BCBG Max Azria Fashion Island store

Kat Graham at the Foster Grant activation

Gift Bags

Our VIP attendees enjoyed loaded gift bags full of fashion, beauty, and lifestyle products!

We hope all of you who attended had the most incredible time at StyleWeekOC®! If you missed out, don’t forget to sign up for our newsletter and follow us on Instagram so you are the first to know about the next SIMPLY event!